Marketing Your Home
The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet, newspaper and magazine advertising, we attract qualified buyers by using the following methods:
- Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
- Search All Listings - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
- Other Brokers - In order to find a buyer, we cooperate with and invite other brokers in the community to tour your home.
- Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and/or maintain relationships with former clients.
- Referral Network - Weekly sales and periodic regional meetings allow Sales Associates to present new listings. Other Sales Associates then refer to their client databases to identify potential buyers and arrange viewing appointments
We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
Stage 1: Preparing the Home for Sale
- Property Inspection - Before we list your home, we will inspect and identify improvements that could increase profit on the sale.
- Staging - When needed, a professional decorator will stage your home so it can be presented to its greatest advantage.
- Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
- Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use the most advance CMA tools available to determine the right listing price.
Stage 2: Promoting the Property
- Digital photography - Once your home is ready to list, we will have professional quality digital photos taken.
- Full-color property brochures - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
- Full-color postcards of your home will be designed and distributed at showings, open houses, public venues, and through direct mail. For select properties, premium virtual tours will be posted on CaliforniaMoves.com, Realtor.com and ColdwellBanker.com
- Referral Network - Weekly sales and periodic regional meetings allow Sales Associates to present new listings. Other Sales Associates then refer to their client databases to identify potential buyers and arrange viewing appointments.
- For the luxury homeowner, Coldwell Banker offers a sophisticated and distinct marketing system, Previews International. Through this remarkable program, Coldwell Banker has become the leader in sales of multimillion-dollar properties sold in the United States, and two out of every three estates in California!
- We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
Step 3: Technology Tools.
- The Internet Data Exchange (IDX) is an electronic list of homes for sale available on the web. Your home will be included in the data feed.
- Search All Listings - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
- My website features an entire feed of listings for all viewers who come to my site to search for homes.
- E-mail Updates - My website also features an automated search for clients who are seeking properties. They can initiate their search on my site and receive daily emails with listings that meet their search criteria. You home will be featured in that service.
- Transaction Details - My website has a password-protected area where all transaction details are logged for your viewing.
Stage 4: National & Local Advertising
The power of global advertising connects your home to an ever increasing number of local, national and international buyers. The Coldwell Banker message is seen and heard on:
- Network and Cable Television campaigns. Our spots run during such popular programs as Alias, 60 Minutes, Dateline, The Practice and Trading Spaces.
- Network radio stations
- Major national newspapers including USA Today and The Wall Street Journal.
- We showcase your property to millions of weekly readers by aggressively advertising in the region's most widely read publications. Our targeted advertising efforts include the best newspapers in the area.
Step 5: Showing Your Home
- Agent/Broker Open House - We will invite all local agents and brokers to your home for a roll out presentation.
- Public Open House - Following the agent/broker open house, we will hold a public open house and present your home.
- Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochure, business cards and media kits will be available on onsite.
Step 6: Expectations
- All calls and email inquiries regarding your home are followed up on immediately.
- Access to your property will be secured by us though a lockbox and no one will gain admittance to your property without permission.
- All offers are fully reviewed with you so you can make an educated response.
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