Selling a Home 101

Selling Your Home
So you've decided to sell your home. Perhaps you're taking a job in a new community and you need to sell. Maybe you've outgrown your existing home and you need to move into something larger. Perhaps your family has grown up and moved out and it is time to downsize into a smaller home. Whatever the reason, you've decided to sell your home. What follows are some useful hints and ideas to make the selling process easier.

Basics Are Just the Beginning
When you put your home on the market, a real estate agent may compile comparative pricing of homes in your area, post a sign in your yard or place your home on the Search All Listings. Most real estate agents will offer these industry standard services. At Coldwell Banker, even the most expected service yields superior results.
  • Our standard services are handled with exceptional care and expertise.
  • We offer exclusive services and a customized marketing plan developed specifically for you.
Setting the Standards of Professionalism
When you list your home with my company, you can rest assured that I am supported by a team of experts who are well trained to support your interests. Our professional support team shares my commitment to a successful transaction. At Coldwell Banker:
  • Most Office Managers are non-selling real estate professionals, thus maximizing their availability to Sales Associates and to you.
  • Sales Associates are supported with full-time administrative staff in each office, allowing them more time to attend to your needs.
  • Individual agent marketing of your home is supported with office, local and national advertising, increasing exposure to potential buyers.
  • Offices are open seven days a week, with Sales Associates and support staff available to you and potential buyers
Pricing Strategies
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:
  • If the listing price is set too high, potential buyers may be deterred from considering your home.
  • Arriving at the optimal price requires evaluation and understanding of current marketing conditions, and the marketable features of your home.
  • The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
  • The higher your home is priced above market value, the fewer number of available buyers will consider placing an offer on it.
I will advise you of the following factors when assisting you in determining a listing price for your home:
  • What have buyers recently paid for similar properties?
  • Will this price attract enough attention by buyers to generate showings and acceptable offers?
  • What properties are competing for the attention of buyers right now?
  • What properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?
To find out the potential value of your home, use this form to begin the process. Click here.

Bringing Buyers to Your Home
Understanding where buyers come from allows Coldwell Banker professionals to market your home more effectively.

While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. According to research by the California Association of Realtors, 72% of Internet home buyers and 63% of traditional buyers were first exposed to the home they purchased by their real estate agent. Therefore, I use a comprehensive plan that includes networking with colleagues throughout the region to position your home for the right buyer. With 63 offices and more than 4,300 Sales Associates throughout Northern California, chances are we are currently working with a buyer who is in the market for a home just like yours.

Marketing Your Home
The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet, newspaper and magazine advertising, we attract qualified buyers by using the following methods:
  • Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  • Search All Listings - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • Other Brokers - In order to find a buyer, we cooperate with and invite other brokers in the community to tour your home.
  • Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.
  • Referral Network - Weekly sales and periodic regional meetings allow Sales Associates to present new listings. Other Sales Associates then refer to their client databases to identify potential buyers and arrange viewing appointments.
We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
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